The things that impressed me were the ‘Censored’ screen shots – we know what’s there; we don’t need to see it again -and possibly most of all, the call to action at the end. Search Save the Children. In other words, go and find our more about this yourself. Knowing the cost of TV advertising, the temptation must have been to ask for money, but I think this is much stronger. I assume this is the first in a campaign, and of course at some point money must come into it, but I think this was both an emotional and thought provoking start.
Save the Children UK Alumni Association
The Alumni Association of SC UK